There was an advertisement of Saffola cooking oil which used
to be screened a year or so back. It had a hero worshipping son and doting wife
cheer an obviously overweight father/husband during a parent’s event at the
child’s school sports day. The overweight gentleman obviously cannot make it
and a pious voice in the background addresses the wife (who herself looks fit
enough to run a marathon) – “Now you must choose Saffola.”
What does this ad say to you? It says to me, as it must to any
sane, thinking person;
2.
2. Even if women are unfit, Saffola should be
brought in only when the men are unwell. It is alright for women to live with cholesterol,
pop a heart attack. It is not alright for the men. Why not, I want to ask, since
it is the men who cannot take care of themselves. Survival of the fittest, I say.
Show me. And I might believe. I still want to.
And now, since I have claimed that this blog would be based
on my experiences as a woman, a confession is due. I must admit that my angst on
the Saffola advertisement above is not fuelled purely by an upright anger over
a woman’s secondary place in society. Part of the angst also stems from my
secondary place at the lunch table at work. This secondary place is also shared
by some of my other female colleagues.
My male colleague catches
us staring stonily at his lunch box. He has the courtesy to look a little
embarrassed, and says, ”Actually you see, I have very high cholesterol, so Meenu is very particular about what I eat,” The
Saffola ad comes flooding back.
My female colleague, whose tiffin resembles mine responds
grumpily, “I tell you, Malini – there’s not much point in marrying a husband. I
think I want to marry a wife now. I also want a tiffin like his.” I agree
completely and plod grimly through my sabu dana khichdi. And hold society
responsible seating me at the lunch table without allowing me a partner who
looks after my cholesterol and lunch box.
There are So Many Things to be grumpy about.
test
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI can so easily relate to your thought, guess every woman can! Keep writing, a bunch of readers are waiting..
ReplyDeleteCheers!
Loved this post. it so resonates with my own angst at the way the health of the woman is percieved as against the importance the health of a man receives.
ReplyDeleteEven in the ad that advertises a healthy malt drink for women, its the woman who makes her own cup and not a man who makes it and gives to to her, so that she continues to be fit enough to take care of her family.